Someone's having a hard day. You add a smile, a kind word, a little light. Then you pass it on.
This is where it all began. One small moment at a checkout, seen by over a million people.
“You don't have to be RICH to be a blessing.”
#AddItToTheBag
Your kindness traveled further than you ever imagined. Add your city and watch the movement grow.
Pick your area. We only ever show a general location on the map, never your exact address.
Someone's having a hard day, or could just use a little light. You notice the moment most people scroll right past.
You give whatever you've got. A smile, a hug, a kind word, a coffee, a helping hand, paying it forward. Big or small, it all counts.
You ask for nothing back except this: when their turn comes, they do it for the next person. That's the whole movement.
Coming soon
Canvas totes made to carry a little kindness. Fill one with something good and pass it on, or just carry the movement with you. We're getting them ready now.
Want first dibs? Join the list and you'll be the first to know when they drop.
Join the list →Drop your email and we'll send you the movement: the good-deed wall, ways to spread it, and how to bring "Add It To The Bag" to your own town.
🎁 Earn it, don't just sign up. Do one good deed and share it on the wall, and you're entered to win a free Add It To The Bag canvas tote, on us. Share your good deed →
Welcome to the movement. Now go add something to somebody's bag.
No spam, ever. Just the good stuff.
Real people, real kindness. Every story here started with someone choosing to add it to the bag.
Every time you add it to the bag, tag it so the next person sees it's possible.
